Garden Genie was born out of Auckland Startup Weekend in November 2013. On winning Startup Weekend our team entered the Global Startup Battle - competing with over 800 companies in 40 countries, and taking home the prize for ecommerce startup.
Over the course of the weekend we validated the problem that we were solving in the market, created the financial model and strategy for growth, developed a brand and working prototype, and presented to a panel of judges.
My roles included validation, creating the brand identity, and UI/UX design of the mobile app and landing page.
One of the most noticeable takeaways from this experience? Don’t be precious. There were more important contributions to make to my team than creating a pixel-perfect design. This forced me to work quickly, iterate to get team buy-in on the design and keep progressing the project.
GG Logo, designed at Startup Weekend for quick validation and brand comms. It served us well for the early stages of Garden Genie.
In early 2015, we began a process of redefining the identity of the Garden Genie brand, and what Jenn hopes to communicate. Given the nature of starting a business and learning from your customers, this is a continuous and fluid process.
After winning Auckland Startup Weekend we had a 24 hour deadline to enter the Global Startup Battle, by creating a one minute video pitching Garden Genie. Our team worked together throughout the process to pull together this video, my role involved converting the teams ideas into graphics and pulling everything together into the video.
Whenever I take a look at this video I cringe a bit at the design and layout. Then I remember we did it in 24 hours, after 54 hours of creating a business, and I’m astounded we pulled it together at all. (Also at 0.15 you can see the app in use).
What happened next
While not the slickest piece of design on the block, what the video did well is communicate Garden Genie - the problem we were solving, our solution, and the validation.
Because of this, we were chosen as the winners of Global Startup Battle e-commerce 2013. The prize? A team trip to South by Southwest in Austin, Texas and mentoring from BigCommerce.